As we all know that digital marketing is a booming industry in 21st century and everyone is looking forward to earn through blogging, vines, youtube, facebook etc. and many other Online earning Methods.Keyword research is first step when it comes to digital marketing.
Keyword research is a very sensitive and highly valuable activities in search marketing field. Choosing a keyword can make or break your website. A right keyword will yield you regular as well as huge traffic but choosing a keyword which has high competition in market will make you sweat and hard work to rank them high in search engine. By keyword research you will not only learn about your market and their behavior but also how to use them in SEO.
In short researching keyword and using the right keyword will help you with right kind of visitors who will give you valuable feedback and automatically leading your website to gain trust value of user.
Bloggers sometimes choose a keyword from a field about which they have limited knowledge and interest. It leads to extra work and effort as one has to study about it before writing article about it. While choosing a keyword make sure you have a little interest in the field. We strongly recommend for beginners to choose a keyword they have some interest.
Now the first question in keyword research is how to find how much value and competition each keyword holds.
For example if we choose ‘weekend getaways” and search this in google , google will show you around 1,23,00,000 results. It gives you a picture how tough is the competition for keyword “weekend getaways’. Also we already know the higher the competition , the higher will be its price in terms of advertisement. If one writes an article on this keyword and tries to rank, it will not only take more effort but also will take some time to rank. The great solution for this is to search a keyword which is somewhere close to this keyword , for example “weekend destination” which has only 36,20,000 result. We learnt here choosing a right keyword will end you up with keyword having same value as the keywords have most results.
Lets learn researching keyword using Google Keyword Planner :
Once you have logged in google Keyword Planner tool , you will see various option for choosing desired keywords, search volume data, trending keywords etc.
Once you have selected the option “Search for new keyword using a phrase, website or category” you are ready to see what value your keywords hold and how tough is competition in that field. Here we already have picked “weekend getaways‘ as an example so we will feed the details :
We will target this keyword in India, keeping language as English and search engine as google. You can leave landing page and product category blank. After we have filled the details proceed further and click Get Ideas.
The keyword tool here shows the volume of search per month and table below it have columns showing closest keyword to the searched keyword, their average search volume as well as competition and bid that advertisers are willing to pay. Since you can see the competition is low and bid is high.
So you must choose a keyword which has high value and less competition. Spend more and more time on keyword research tools available on internet before you jump into start blogging targeting a keyword of your choice. It will help you in grooming knowledge and confidence.
I hope I have brought some valuable inputs in your research.